Assessment to keepsake
Seven scored sections, a shared reveal in stages, and the Alignment Book in the app and as a PDF.
The story
A sensitive idea, and a first design too cold for it.
Couples weighing marriage are not browsing. The owner wanted a check they could take alone, with no verdict on the relationship. If you're a founder or expert whose idea should be a working product, this is the build.
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01
The situation
Most premarital tools show a couple where they disagree, then stop. The serious ones sit behind a paid counselor who keeps the results from the couple. The opening was a check a couple takes on their own that helps them work through the gap.
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02
The redesign
The owner's first design was clean but cold. For a decision this emotional, people feel that and leave before they start. I rebuilt the look in warm navy and antique gold, with a golden-hour hero, so the site feels calm enough to earn the first answer.
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03
The build
The assessment has seven sections that save as they go. One partner invites the other with a personal audio note, and neither can see the other's answers. The scoring gives the same answer every time and can be explained.
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04
Free first
The solo result and the shared map are free. The shared map opens only when both partners have answered, so inviting a partner is part of using it. The one price comes after the couple has seen what they get.
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05
The book
The keepsake is a page-flip book, in the app and as a PDF, that turns a couple's gaps into the conversations worth having. I redesigned it from a dark first version into the warm book it is now.