A page per kind of care
I built local pages for the care people search for: EMDR, trauma, anxiety, grief, couples, family, individual therapy, and group work.
The story
Lynne's credibility was real. Her old site made it hard to see.
Someone looking for a therapist is deciding whether it is safe to reach out. The site had to help them understand the practice without turning care into a sales pitch. If your old site no longer matches how good your work is, this is the build.
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01
The situation
Lynne had the credentials, the referrals and the directory profiles. But a cautious person searching for help could meet scattered snippets from other sites before they reached her own account of the practice.
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02
The diagnosis
I went through the old site and the public profiles. The gaps were in pages for specific kinds of care, in how safe it felt to send a first message, and in profiles that didn't match. I fixed the site first.
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03
The build
The new site has a clinician bio, a resources page, a local page for each priority kind of care, and a contact route that works.
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04
The search foundation
Behind the pages is the setup search engines read, including a site map and a description of the practice in their format. That gives them one clear account of the practice, from the site Lynne owns.
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05
One clear ask
Being easy to find is only half the job. Every page carries one ask, Request a Consultation. A bar keeps it one tap away, and a free fifteen-minute consultation makes the first message easy to send.