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The work

Proof you can see before the call.

Every build here started with a problem you may recognize: people who wanted to buy and had no way to pay, a practice with no site of its own, an idea that needed a working version. I built the piece that was missing.

Selected work

Find the build that looks most like your own problem.

Each card says what the client can do now and what I built to get there. Open one for the full story.

  • 01 · Packages, checkout, booking, delivery

    Ask Ms. Ivey

    Live, named client

    Parents can now choose one of parent educator Betty Ivey's three packages, pay and book on her site, and get what they bought once they've paid.

    Site
    A site she owns
    Offer
    3 packages + a quiz
    Delivery
    Checked every 15 min
    What I built

    Her old services page had no prices and no way to pay. I built the packages, a quiz that suggests a next step, checkout, private scheduling, and an automatic check that paid access went out.

    Enter the case
  • 02 · Assessment product with checkout and PDF report

    DecideNorth

    Live. Checkout opens after the owner's legal review.

    Couples can now take a research-informed readiness assessment with explainable scoring, invite their partner, and see their results together.

    Scoring
    8 dimensions
    Flow
    Quiz, invite, report
    AI
    Limited to one place
    What I built

    The owner's first design felt cold for a decision this personal, so I rebuilt it to feel warm and safe enough to begin. I also built the owner's revenue model: $7,110 per 1,000 starts at the $79 price, if 60% finish and 15% buy.

    Enter the case
  • 03 · First website, safe contact form

    Peace From Pieces

    Live, named client

    Jean-Ann Moses, LMHC, LPC, had only directory profiles. Now she has jeanannmoses.com, with a page for each concern that brings people in and a contact form that feels safe.

    Service pages
    4 one per concern
    Intake
    Scheduling only
    Launch
    Her own domain
    What I built

    Pages for individual therapy, grief, couples, and trauma and EMDR. One contact page holds the consultation request and crisis resources, and its form asks only what scheduling needs.

    Enter the case
  • 04 · Safety reviews scored by three AI models and a rules engine

    CompanionWise

    Client engagement

    Readers can now compare AI companion apps by safety, privacy and fit, with reviews, side-by-side comparisons and a quiz.

    Published
    200 pages July 2026
    Built
    Scoring, quiz, compare
    My role
    Led strategy and build
    What I built

    The advice in this category was scattered threads and thin affiliate pages. I led the safety scoring, reviews, comparisons, quiz, and the checks each page passes before going live.

    Enter the case
  • 05 · Clinician site rebuild

    The Healing Journey

    Live, named client

    The practice now shows what it treats, with one safe next step: a free fifteen-minute consultation.

    Bookings
    +15%
    Session rates
    +20%
    Source
    Reported by the practice
    What I built

    I replaced the old WordPress site and built local pages for the care people search for: EMDR, trauma, anxiety, grief, couples and more.

    Enter the case
  • 06 · The map behind the written plan

    Authority Graph

    My working tool

    One map of everything that sells your expertise and everything that's missing. I use it to prepare the $750 written plan.

    Checked
    5 areas
    You get
    1 first build
    Try it
    An example firm
    How I use it

    I lay out your offer, proof, site, how people book and pay, and follow-up. Planned work shows dim, a known gap is hollow, and the gaps tell me what to build first.

    See the map
  • 07 · After-hours calls with emergency escalation

    Voice receptionist

    Demo for an example HVAC business.

    After-hours callers get an answer, and emergencies get escalated. I tested the agent against 43 scenarios, jailbreak attempts included, before launch.

    Test suite
    43 scenarios
    Covers
    Emer­gencies, jailbreaks
    Try it
    Live demo
    Try the live demo

Tell me what's stuck.

Builds start at $3,500. No retainer required.

I reply within one business day.